Products

Discovery to pipeline.

We build intelligent systems for clients. We also run our own companies on them. Two of those systems became products.

Discovery

Primacy Score. Discovery.

Buyers ask AI engines for recommendations before they ever search. Primacy Score is the standard measure of whether those engines recommend your brand. It tracks two things: Discovery, whether AI finds you unprompted, and Reputation, how favorably it speaks about you. Both are sampled repeatedly across eight engines including ChatGPT, Claude, Gemini and Perplexity, with a published methodology and transparent component scoring.

Built for private equity firms, agencies, consultancies, corporate leadership, local businesses and D2C brands that need to know whether AI is sending buyers their way, or somewhere else.

See your score at primacyscore.com

Pipeline

Acumen. Pipeline.

Getting recommended is half the loop. The visitor still lands on your website and either becomes pipeline or leaves. Acumen is an AI sales agent that lives on your site. It reads intent on every message, scores each lead from 0 to 100 in real time, and hands your CRM a record your team can act on. It speaks as a member of your team, answers from your own content, and routes anything it does not know to a person instead of guessing.

Built for companies whose website is where buyers arrive but not where they convert.

See how it works at tryacumen.ai

See plans→

One Loop

Same team. Same methods.

If AI is sending you buyers, Acumen is what turns them into revenue. If you are not sure AI is sending you anyone, Primacy Score is how you find out.

Both started as internal systems at Catalyst Studio. The same methodology behind them runs every client engagement, from AEO and marketing systems to intelligent automation.

Talk to a Systems Architect→